VisitEngland has launched a new industry honour designed to showcase those establishments that provide the warmest of welcome to their guests.

The ROSE awards (Recognition Of Service Excellence) celebrate the teams and owners who ‘go that extra mile’. The awards are unique in that recipients can advertise their accolade as long as they remain in VisitEngland’s quality scheme.

The 100 recipients includes accommodation providers, where the owners and staff really know how to delight their customers, irrespective of their star rating, style or type of accommodation. Each year VisitEngland will announce another 100 recipients.

Those recognised this year include 60 B&Bs/guest accommodation, 19 self-catering, 16 hotels, 2 parks/campsites, 1 narrowboat, 1 serviced apartment and 1 glamping site. Star ratings range from two-star to five-star B&Bs, Hotels and Self-catering.

Every region across the country is represented, with four Northumberland businesses representing friendly Northumbrian hospitality:

Alannah House, Berwick-upon-Tweed

Beacon Hill Farm, Longhorsley

Carr Edge Farmhouse, Hexham

St Cuthbert's House, Seahouses

Jude Leitch, director of Northumberland Tourism, said: "We are delighted to see Northumberland represented in the 2015 ROSE awards. It shows the high quality businesses we have in the county, and the great welcome people can expect when holidaying in Northumberland."

VisitEngland’s Chief Executive James Berresford says “Our new ROSE awards focus on areas of excellence that all businesses can aspire to, aiming to provide inspiration to all. Celebrating those who go that extra mile by raising standards, they will no doubt encourage others to raise their game.”