Quality and Customer Service
Spectacular colours in the Gardens of Northumberland

Quality and Customer Service


Quality Assessment provides useful information to consumers about the quality of accommodation that is currently available in and around the UK. Quality in Tourism and the AA act as a reliable regulatory bodies for the accommodation and tourism industry, recognising quality, differentiate levels of facilities and services and make potential guests aware of what they can expect before they make a booking.

Most of the schemes and awards featured throughout this website recognise increasing levels of quality using a rating system of 1 – 5 stars. In a select number of schemes, excellence is further acknowledged with the use of the acclaimed Silver and Gold awards.

Quality scores are given by professional assessors based on every aspect of the experience including the comfort of the beds, the quality of breakfast and dinner and, most importantly, the cleanliness of the accommodation. Gold and Silver awards are given to accommodation providers who ‘go the extra mile’ to make your stay a special one.

Quality in Tourism Gradings

One Star Two Star Three Star Four Star Five Star

AA Gradings

One Star Two Star Three Star Four Star Five Star


Gold Award Silver Award Breakfast Award AA Gold Award

Welcome Awards

Cyclists Welcome Families Welcome Pets Welcome Walkers Welcome

Green Award

Green Award

Full details about Quality Assesement can be found on Quality in Tourism and the AA's websites.

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