What’s driving Brits to the countryside?

Thursday 18/08/2016

What’s driving Brits to the countryside?

A new survey has revealed what Brits love about the countryside - and it might not be what you’re expecting.

Country clothing retailer A Hume asked 10,000 people what they love about the great British countryside. 

The survey reveals Brits are most in favour of the peace and quiet rural living offer, with 45% of respondents head to the country in search of unrivalled view and a third of participants say a love of wildlife attracts them to the countryside.

For 52% of overall respondents - and 77% of 55-64 year old females - peace and quiet was top of the agenda.

According to the study, idyllic scenery is high on the UK’s agenda, with 45% of participants - and 60% of 18-24 year olds - saying they love a countryside view.

A third of those surveyed said the chance to get up close with the wildlife is what draws them to the countryside.

This was also a popular answer with 25-34 year old male respondents, as well as women aged 45-54 - taking 45% and 55% of their votes respectively.

For 1 in 4, the appeal of a country pub is what they love most about spending time in the sticks.

20% of Brits - and 28% of those aged 55-64 - said a lack of traffic is their favourite thing about escaping urban areas.

Locally sourced country grub was also a popular answer - with 17% of Brits voting with their stomachs.

Last year British staycations hit a seven-year high with over 19.7 million UK holidays booked in the first quarter of 2015. A report by the Daily Mail cited countryside festivals and above average weather as the main reason for the surge.

Archie Hume, Managing Director at A Hume, said “The survey results have highlighted the UK’s love of the great outdoors, reminding us how fortunate we are to live and work in a location as beautiful as the Scottish Borders. The countryside, peace and quiet, and unrivalled views are a huge part of Britain’s appeal – and clearly the survey’s respondents agree.”


Follow the links below to find out more about two of Northumberland's most iconic rural areas, Northumberland National Park and Kielder Water & Forest Park.

Join in the conversation on social media about our glorious Northumbrian landscapes using #ItsInOurNature 

(Image: Ingram Valley, credit M Czekirda) 

Published: Thursday 18/08/2016

By Visit Northumberland

Places in this article

Great outdoors
NE66 4LT

Northumberland National Park covers 405 areas of protected landscape with breath-taking views, crystal clear streams, dark skies for star gazing and rich wildlife havens.

Kielder castle
NE48 1BT

Home to Northern Europe's biggest man made lake, the largest working forest in England and the darkest skies in England, Kielder Water & Forest Park is the ideal destination for group travellers.

https://images.visitnorthumberland.com/news/201608What-s-driving-Brits-to-the-countryside-/vn-medium-What-s-driving-Brits-to-the-countryside-.jpghttps://images.visitnorthumberland.com/news/201608What-s-driving-Brits-to-the-countryside-/vn-small-What-s-driving-Brits-to-the-countryside-.jpgWhat’s driving Brits to the countryside?, news, local events, winners, Northumberland, official tourist informationWhat’s driving Brits to the countryside? 08/18/201608/18/20162016 Visit Northumberland Northumberland Tourism Northumberland Tourism Northumberland Tourism Visit Northumberland

Search for things to do

Search for events

Search for accommodation

Sign up for our newsletter

Officially the best place to visit
Tourist Information Centres in Northumberland
Late availability noticeboard