What’s driving Brits to the countryside?

Thursday 18/08/2016
What’s driving Brits to the countryside?

A new survey has revealed what Brits love about the countryside - and it might not be what you’re expecting.

Country clothing retailer A Hume asked 10,000 people what they love about the great British countryside. 

The survey reveals Brits are most in favour of the peace and quiet rural living offer, with 45% of respondents head to the country in search of unrivalled view and a third of participants say a love of wildlife attracts them to the countryside.

For 52% of overall respondents - and 77% of 55-64 year old females - peace and quiet was top of the agenda.

According to the study, idyllic scenery is high on the UK’s agenda, with 45% of participants - and 60% of 18-24 year olds - saying they love a countryside view.

A third of those surveyed said the chance to get up close with the wildlife is what draws them to the countryside.

This was also a popular answer with 25-34 year old male respondents, as well as women aged 45-54 - taking 45% and 55% of their votes respectively.

For 1 in 4, the appeal of a country pub is what they love most about spending time in the sticks.

20% of Brits - and 28% of those aged 55-64 - said a lack of traffic is their favourite thing about escaping urban areas.

Locally sourced country grub was also a popular answer - with 17% of Brits voting with their stomachs.

Last year British staycations hit a seven-year high with over 19.7 million UK holidays booked in the first quarter of 2015. A report by the Daily Mail cited countryside festivals and above average weather as the main reason for the surge.

Archie Hume, Managing Director at A Hume, said “The survey results have highlighted the UK’s love of the great outdoors, reminding us how fortunate we are to live and work in a location as beautiful as the Scottish Borders. The countryside, peace and quiet, and unrivalled views are a huge part of Britain’s appeal – and clearly the survey’s respondents agree.”


Follow the links below to find out more about two of Northumberland's most iconic rural areas, Northumberland National Park and Kielder Water & Forest Park.

Join in the conversation on social media about our glorious Northumbrian landscapes using #ItsInOurNature 

(Image: Ingram Valley, credit M Czekirda) 

Published: Thursday 18/08/2016

By Visit Northumberland

Places in this article

Great outdoors
Northumberland National Park
NE66 4LT

Northumberland National Park covers 405 areas of protected landscape with breath-taking views, crystal clear streams, dark skies for star gazing and rich wildlife havens.

Kielder castle
Kielder Water & Forest Park
NE48 1BT

Home to Northern Europe's biggest man made lake, the largest working forest in England and the darkest skies in England, Kielder Water & Forest Park is the ideal destination for group travellers.

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