VisitNorthumberland tops region in English Tourism Social Media Index

VisitNorthumberland has been ranked number one in the North East in the first English Tourism Social Media Index, a league table which grades regional tourism bodies in England according to social media performance by their official channels.

Of the 126 tourism bodies analysed, 32 are counties and a further 94 are towns, cities and regions within nine areas of England.

VisitNorthumberland ranked 6th in the county index and 16th out of 126 overall.

Rank Destination

1. VisitNorthumberland

2. Middlesbrough Council

3. Visit County Durham

4. Newcastle & Gateshead Initiative

5. Destination Hartlepool

6. This Is Redcar & Cleveland


Produced by social media agency Umpf in association with Travel Weekly and, the Index measures the social media performance of each tourism body. This data was then analysed by a panel of four industry judges who presided over the final results, creating a league table which benchmarks social media success among England’s tourism bodies.

Saskia Welman, PR Manager for and panel judge, said: “The use of social media across tourism and travel brands is instrumental in reaching an audience, so it’s great to see so many fantastic examples of innovative and creative work across the medium.

As the use of social media continues to gain momentum, it’s vital that tourism boards use the medium to interact with their communities and get people excited about what’s going on in their region.”

Jude Leitch, general manager of Northumberland Tourism, said: “We’re delighted with this result. Social media is hugely important to our digital strategy for Northumberland, and an invaluable way for us to engage with tourists, businesses and Northumbrian residents working hard to promote the county. We’re really pleased to have been recognised for all of our efforts.”

For full league tables and information about the judges, please see

Follow VisitNorthumberland on Facebook and @VisitNland on Twitter